The AI Search Playbook for business owners

Get Named

A practical system for helping AI tools find, understand, and recommend your business when people ask who to hire.

When I first asked ChatGPT who the best waterfront Realtor in St. Petersburg was, it named other agents. I'd been selling waterfront homes for years, and I wasn't one of them.

So I spent six months figuring out what I could change. This is what I learned, written down for people who don't want to become SEO experts just to get their business noticed.

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Get Named, the AI Search Playbook, by Carly Majorana

Does AI know you

Someone asks AI who to hire. Does it know your name?

Try asking ChatGPT: "Who's the best [what you do] in [your town]?"

It might name you. It might name your competitors. The answer can change, but it's a useful place to start.

I ran that test for my own business and didn't like what I saw. Then I started working through the basics: what my website said, whether my business information matched across the internet, and whether there were useful answers about the things I actually know.

That's what this playbook walks you through. No magic prompt that forces an AI to recommend you. Just practical work to make your business easier to find and understand.

The fix

Eight steps. In the order I'd do them again.

Start with a quick test to see where you stand. Then work through the eight steps:

  1. Make your website clear about what you do.
  2. Check that AI tools can access your site.
  3. Fix your Google Business Profile.
  4. Make your business information consistent across the web.
  5. Find the questions your customers ask that nobody is answering well.
  6. Create useful content without staring at a blank page.
  7. Get your business mentioned on relevant websites you don't own.
  8. Check what's changing once a month.

Each step explains what to do and gives you prompts to use if you want AI to help with the work.

You don't need to know what robots.txt means. I barely do. You just need to know what to ask.

What you get

The book, or the book plus the toolkit.

The book

$49 one time
  • The step-by-step playbook, 90 pages
  • Real estate examples, and a brunch-restaurant version so you can see how to adapt the ideas to a different kind of business
  • Works with any AI, or without AI
Get the book · $49

The full toolkit · intro price

$149 one time · $199 after launch
  • Everything in the book, plus the tools I made to help you put it to work:
  • A Claude setup with instructions and skills for running parts of the process
  • A one-page business profile, so you don't have to explain your business from scratch every time
  • Prompts and workflows for the steps in the book
  • A monthly check-up to help you decide what to work on next
Get the full toolkit · $149

The toolkit requires a paid Claude plan. The book works with any AI, or without AI.

Do the 15-minute test in chapter 0 first. If ChatGPT already says your name for your five questions, email me within 7 days and I'll refund either one.

Did it work for me?

Six months later, buyers started finding me through ChatGPT.

Six months after I started working on this, buyers began telling me they'd found me through ChatGPT. I also tested the results myself: AI named me about half the time on specific boating questions, and about one time in five on broader Realtor questions.

Realtor.com also quoted me as "a waterfront-based agent in St. Petersburg, FL," linked my website on my name, and ran my quote. All I did was type a pitch into a free website.

No testimonials yet. It's the first edition and it shipped this week. The results above are mine, on one business, and the book says so wherever it matters. A buyer calling is not a closing. I'm calling it enough to write this down.

Before you buy

The questions people actually ask.

I'm not a tech person. Can I actually do this?

Yes. I'm not either. Every step is written for someone who has never done any of it: where to click, what to type, what "done" looks like. When something needs a computer-y thing, the book gives you the exact words to paste into an AI and it does that part. If someone else runs your website, you forward them the words. It works fine as an email.

Will this work for my business, or only for Realtors?

Both. The examples are from real estate because that's the business I tested it on. Every chapter ends with the same step for a brunch restaurant. A therapist, a contractor, a wedding photographer: if your hours are wrong on two websites and your last review is from 2023, AI is sending people down the street. It doesn't matter if your mimosas are better. It can't taste them.

What's Claude, and do I need it?

Claude is an AI like ChatGPT, from a company called Anthropic. It's the one I use. The book works with any AI, or none; you can do every step by hand. The kit needs a paid Claude plan (about $20 a month) because the "type a phrase and it does the step" part uses a Claude feature called Projects. Setting it up is four steps and five minutes, and the kit walks you through it.

What are the actual results?

Tested like a stranger, AI names me about one time in five on broad questions and about half the time on the specific boat questions, checked every month since March 2026. Buyers have called because ChatGPT sent them. A $4 million listing appointment came through the website. One business, mine. That's all I can honestly claim, and the book never claims more.

Go get mad

Nobody has a 20-year head start on this.

You don't need to beat anyone on Google. You don't need to learn to code. You need to say what you do in plain words, in the places the AI reads, answer the questions people actually ask, get your name on a few websites you don't own, and check once a month. That's the book.

Get the book · from $49 →

P.S. Not sure a robot has ever heard of you? Run the free 15-minute test. If it says your name, keep your money. If it names everyone else, you'll be back.

Get Named · from $49Get the book →